1. INTRODUCTION

Welcome to Saifa AI (“we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered internal company knowledge assistant, omnichannel messaging, and e-commerce management platform.

This Privacy Policy applies to all users of Saifa AI, including businesses that integrate our services and their end customers whose data may be processed through our platform.

2. INFORMATION WE COLLECT

2.1. Information You Provide to Us

Business Account Information:

• Contact information (name, email address, phone number, business address)
• Account credentials
• Billing and payment information
• Business details (business name, registration information)

Integration Information:

• Access tokens for connected platforms (Facebook, Instagram, Line, Shopee, Lazada, etc.)
• API credentials
• Webhook configurations

Knowledge Base Information:

• Website content
• Documents you upload (.doc, .pdf, .xlsx)
• Product and service information
• Custom answers and scenarios

Communication Data:

• Customer service conversations across integrated channels
• Chat history
• Customer inquiries and responses

2.2. Information We Collect Automatically

Usage Information:

• Log data (IP address, browser type, pages visited, time spent)
• Device information
• Analytics data about how you use our platform
• Performance metrics

Platform Integration Data:

• Order information from e-commerce platforms
• Customer profiles from connected services
• Product information from integrated catalogs

3. HOW WE USE YOUR INFORMATION

We use your information for the following purposes:

• Providing and Improving Our Services:
  • Delivering the core functionality of Saifa AI
  • Training and improving our AI systems
  • Enhancing user experience
  • Developing new features
• Business Operations:
  • Processing transactions and billing
  • Customer support
  • Analyzing usage patterns to optimize performance
  • Measuring the effectiveness of our platform
• Communication:
  • Sending important notifications about your account
  • Providing updates about our services
  • Responding to your inquiries
  • Marketing communications (with your consent)
• Legal and Security Purposes:
  • Complying with legal obligations
  • Protecting our rights, privacy, safety, or property
  • Detecting and preventing fraud or abuse

4. HOW WE SHARE YOUR INFORMATION

4.1. Sharing with Third Parties

We may share your information with the following third parties:

• Service Providers:
  • Cloud hosting providers
  • Payment processors
  • Analytics providers
  • Customer support tools
• Integrated Platforms:
  • Information necessary to connect with platforms you integrate (Facebook, Instagram, Line, Shopee, etc.)
• Legal Authorities:
  • When required by law, court order, or governmental regulation
  • To protect our rights or the safety of users

4.2. Data Processing Agreements

We implement appropriate data processing agreements with third-party service providers to ensure they process your data in accordance with applicable laws and our policies.

5. DATA RETENTION

We retain your information for as long as your account is active or as needed to provide you services. We may also retain and use your information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

Specifically:

• Account information is retained while your account is active and for a reasonable period afterward
• Communication data is retained according to your configured retention settings
• Integration data is retained until you disconnect the integration

6. DATA SECURITY

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data
• Secure authentication mechanisms
• Regular security assessments
• Staff training on data protection
• Access controls and logging

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

7. YOUR RIGHTS AND CHOICES

Depending on your jurisdiction, you may have certain rights regarding your personal information:

• Access: You can request access to the personal information we hold about you.
• Correction: You can request that we correct inaccurate or incomplete information.
• Deletion: You can request that we delete your personal information in certain circumstances.
• Restriction: You can request that we restrict the processing of your information.
• Data Portability: You can request a copy of your information in a structured, commonly used, and machine-readable format.
• Objection: You can object to our processing of your information in certain circumstances.

To exercise these rights, please contact us at [email protected].

8. INTERNATIONAL DATA TRANSFERS

Saifa AI primarily operates in Thailand. If we transfer your information to other countries, we will ensure appropriate safeguards are in place to protect your information and comply with applicable laws.

9. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. You are advised to review this Privacy Policy periodically for any changes.

10. CONTACT US

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: [email protected]